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The Case for ECR
Type
applied research project
Start Date
January 1, 2004
End Date
July 28, 2006
Status
completed
Keywords
Efficient consumer response
supply chain management
distribution
collaboration
Description
After 10 years since FMCG manufacturers and retailers embarked with intensified collaboration under the header of Efficient Consumer Response, what were the benefits achieved, the barriers encountered and the strategies established?
ECR Europe, representing European FMCG manufacturers and retailers, commissioned the ECR Europe Academic Partnership (managed by University of St.Gallen) and IBM to run a study to give clear answers.
ECR Europe, representing European FMCG manufacturers and retailers, commissioned the ECR Europe Academic Partnership (managed by University of St.Gallen) and IBM to run a study to give clear answers.
Leader contributor(s)
Partner(s)
ECR Europe Academic Partnership, IBM, Università UILM, Cardiff Business School, Athens University of Economics and Business, WHU
Funder
Topic(s)
Efficient consumer response
supply chain management
distribution
collaboration
Method(s)
Interviews
case studies
analysis of corporate business data
Range
HSG Internal
Range (De)
HSG Intern
Principal
ECR Europe, Brussels
Division(s)
Eprints ID
68387
results