Insights into Mobile Spam

Type
applied research project
Start Date
November 1, 2004
End Date
February 28, 2005
URI
Status
completed
Description
The Study "Mobile Spam", supported by bmd wireless AG and the International Telecommunication Union (ITU), analyses societal and consumers side effects of mobile spam. It compares the consumers' and operators' perception of mobile spam as well as country/segment differences. For the collection of data, mobile operators and consumers are covered with distinct questionnaires in 3 languages across 6 countries.
Leader contributor(s)
Brodt, Torsten
Funder

External Financing

Range
HSG Internal
Range (De)
HSG Intern
Principal
BMDWIRELESS AG
Division(s)

MCM -Institute for Me...

Eprints ID
16391

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    Item type:Publication,
    Insights into Mobile Spam - World's First Collaborative Empirical Study
    (2005)
    Brodt, Torsten
    Worldwide, the number of mobile messages and respective services show tre-mendous growth rates. Mobile network operators, application service providers and infrastructure vendors reap significant, high margin revenues from these services. No wonder, the telecommunication industry increasingly invests in rich media messaging and derivative business models. However, the growing concerns about unsolicited messaging, so called spam, puts these opportunities at risk. Regulatory authorities issue directives for stricter privacy protection, customers express signs of dissatisfaction. This joint study of the University of St. Gallen, Switzerland, bmd wireless, Interna-tional Telecommunication Union (ITU) and other leading Universities collects data from eight key countries based on more than 1'600 responses on the consumer and the supplier side. It produces an overview on the current status of the mobile spam phenomenon. Furthermore, it analyses the effectiveness of various counter measures and derives recommendations for all players on how to meet customer expectations. More Informations are available under: http://www.mobilespam.org
    Type:case study
    URI:https://www.alexandria.unisg.ch/handle/20.500.14171/85157