Insights into Mobile Spam - World's First Collaborative Empirical Study
Type
case study
Date Issued
2005
Editor(s)
Brodt, Torsten
Abstract
Worldwide, the number of mobile messages and respective services show tre-mendous growth rates. Mobile network operators, application service providers and infrastructure vendors reap significant, high margin revenues from these services. No wonder, the telecommunication industry increasingly invests in rich media messaging and derivative business models.
However, the growing concerns about unsolicited messaging, so called spam, puts these opportunities at risk. Regulatory authorities issue directives for stricter privacy protection, customers express signs of dissatisfaction.
This joint study of the University of St. Gallen, Switzerland, bmd wireless, Interna-tional Telecommunication Union (ITU) and other leading Universities collects data from eight key countries based on more than 1'600 responses on the consumer and the supplier side. It produces an overview on the current status of the mobile spam phenomenon. Furthermore, it analyses the effectiveness of various counter measures and derives recommendations for all players on how to meet customer expectations.
More Informations are available under: http://www.mobilespam.org
However, the growing concerns about unsolicited messaging, so called spam, puts these opportunities at risk. Regulatory authorities issue directives for stricter privacy protection, customers express signs of dissatisfaction.
This joint study of the University of St. Gallen, Switzerland, bmd wireless, Interna-tional Telecommunication Union (ITU) and other leading Universities collects data from eight key countries based on more than 1'600 responses on the consumer and the supplier side. It produces an overview on the current status of the mobile spam phenomenon. Furthermore, it analyses the effectiveness of various counter measures and derives recommendations for all players on how to meet customer expectations.
More Informations are available under: http://www.mobilespam.org
Funding(s)
Language
English
Keywords
Mobile Spam
www.mobilespam.org
www.mobilespam.org
HSG Classification
contribution to practical use / society
Refereed
No
Subject(s)
Eprints ID
16387
File(s)![Thumbnail Image]()
open.access
Name
PR_insights into mobile spam_UNISG.pdf
Size
132.7 KB
Format
Adobe PDF
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