Skip to main content
Research Outputs
Projects
People
Statistics
Log In
Log in (only for Administrators)
Login with HSG credentials
Home
HSG CRIS
HSG Projects
Understanding Comprehensive Marketing Performance Measurement Systems Through a Socio-Technical Theory Lens
Understanding Comprehensive Marketing Performance Measurement Systems Through a Socio-Technical Theory Lens
Leader contributor(s)
Philipp Kaufmann
Member contributor(s)
Philipp Kaufmann