Philipp Kaufmann
Last Name
Kaufmann
First name
Philipp
Email
philipp.kaufmann@unisg.ch
4 results
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Item type:Publication, Understanding Comprehensive Marketing Performance Measurement Systems Through a Socio-Technical Theory Lens(2025-09-15)Type:conference contribution - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Excerpt: Core Components of Steering Marketing Communication Mix Selection(2024-09-27)Type:conference contribution - Some of the metrics are blocked by yourconsent settings
Item type:Publication, - Some of the metrics are blocked by yourconsent settings
Item type:Publication, AI in Marketing Analytics - 5 Levers for Data-Driven Business Growth(2025-07-31); Type:working paper