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Armando Schär

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Armando Schär

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M.A. HSG, dipl. Wipäd

Last Name

Schär

First name

Armando

Web Site

www.armandoschaer.ch

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search.filters.author_s.Dalmus, Caroline

1 Schär, Armando

1 Stanoevska-Slabeva, Katarina

search.filters.dcsubject.Digital Nudging

1 Customer Journey

1 Social Media Usage

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search.filters.itemtype.conference paper

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Nudging in the Pre-Purchase Phase: On the Effectiveness of Social Norm Nudges, Previous TikTok Usage and Potential Interactions
(AMCIS, 2022-08-09)
Schär, Armando
;
Dalmus, Caroline
;
Stanoevska-Slabeva, Katarina
Type:conference paper
Volume:Proceedings of the AMCIS 2022 conference
URL:https://aisel.aisnet.org/amcis2022/sig_sc/sig_sc/12/
URI:https://www.alexandria.unisg.ch/handle/20.500.14171/108402

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