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Christina Sophia Heidemann
Former Member
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Item type:Publication, Consumers’ Reactions to Assortment Reductions and Shelf Categorizations(Association for Consumer Research, 2013-10-03); ; To support customers' shopping processes, retailers should take into account (1) the assortment size and (2) the categorization of shelves. We show in a field setting that both instruments simplify shopping processes. A combination of both shows the most positive outcome.Type:conference paperJournal:Advances in Consumer ResearchVolume:Vol. 10 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Customers' Reactions to Assortment Reductions and Shelf Categorizations(Association for Consumer Research, 2013-07-05); ; In order to support customers in their shopping processes, retailers should take into account (1) the actual assortment size and (2) the categorization of the shelves. We show in a field setting that both instruments simplify customers’ shopping processes. The combination of both instruments shows the most positive outcome.Type:conference paperJournal:Advances in Consumer ResearchVolume:Vol. 10 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, - Some of the metrics are blocked by yourconsent settings
Item type:Publication, - Some of the metrics are blocked by yourconsent settings
Item type:Publication, - Some of the metrics are blocked by yourconsent settings
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Item type:Publication, Innovationen aus gesellschaftlichen Entwicklungen(Gabler, 2007); ; ; - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Branchenüberblick(Institut für Marketing und Handel, 2006); ; ; Ness, OliviaType:book section - Some of the metrics are blocked by yourconsent settings
Item type:Publication,