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Sascha Benjamin Mader
Former Member
Last Name
Mader
First name
Sascha Benjamin
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+41 71 224 2374
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Item type:Publication, - Some of the metrics are blocked by yourconsent settings
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Item type:Publication, On(2023); Founded in 2010, in just one decade, the Swiss company On had established itself as a main player in global sports footwear and apparel. Based on an unconventional strategy which one of the founders labeled as "obsessively distinct," On grew its sales with a compound annual growth rate of more than 75% between 2013 and 2021, and went public in 2021. In 2022, On was on the verge of launching a revolutionary new subscription-based service that exclusively provided customers with the Cloudneo, a fully recyclable performance running shoe. Designed as a circular business model, Cyclon would deviate from On's proven growth strategy and would contradict the dominant logic of how running shoes were consumed. On had to decide whether or not to implement the subscription-based business model as envisioned.Type:case study - Some of the metrics are blocked by yourconsent settings
Item type:Publication, On Teaching Note(2023); ; Jordan MitchellTeaching Note for HBS Case No. 723-430.Type:case study - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Klöckner & Co SE - Evaluating digital transformation (Teaching Case)Gisbert Rühl, the Chief Executive Officer of Klöckner & Co, one of the world’s largest producer-independent steel and metal distributors, led the company through a decade- long transformation process from antiquated steel distributer to digital pioneer. The transformation of KCO included the creation of the venture XOM Materials, a business- to-business materials trading platform, with the vision of becoming ‘the Amazon of the steel trade’. However, despite the company’s grand efforts at digitalization, no significant performance impact is visible as of May 2021. Revenues and profits went down, and the share price dropped by 20%, from 13.49 EUR on 2nd November 2009 to 10.91 EUR on 12th May 2021. The case opens in May 2021 after the annual meeting. Following his stepdown as CEO, Rühl asks: Was the digital transformation of KCO under his leadership a success? For whom (e.g., stakeholders), if at all, did the decade-long transformation create value?Type:case studyIssue:321-0308-1 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Klöckner & Co SE - Evaluating digital transformation (Teaching Note)(2021); Type:case studyIssue:321-0308-8 - Some of the metrics are blocked by yourconsent settings
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Item type:Publication, Digitale Transformation, Was ist das überhaupt und wie kann sie gelingen?(2019-07); Type:newspaper articleJournal:Journal - Königswieser & NetworkIssue:Nr. 11 / Juli 2019