Jennifer Hehn
Title
Prof. Dr.
Last Name
Hehn
First name
Jennifer
Email
jennifer.hehn@unisg.ch
Phone
+41 71 224 3827
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Item type:Publication, The Anatomy Of A Design Challenge For Initiating AI Innovation(2026-06-15); ; Artificial Intelligence (AI) unlocks value-creation opportunities, but its complexity makes it a challenging design material, demanding well-prepared conditions for successful innovation. One reason organisations struggle to materialize AI's potential is initiating AI innovation, which relies on interdisciplinary teams, internal data integration, incremental development, and context information. The Design Challenge, i.e., problem formulation, serves as key artefact guiding AI innovation, but its conceptualisation remains undertheorized leading to a lack of theoretical foundation and practical guidance. Our study conceptualises the Design Challenge as a boundary object enabling interdisciplinary collaboration and serving as a reference point. We performed a qualitative cross-cases analysis of 42 design challenges to surface seven key elements being verb, object of innovation, internal data, technology, target group, context and potential, generating the Design Challenge's anatomy. This advances theoretical understanding of AI innovation and provides a conceptual schema to craft design challenges enhancing the likelihood of impactful AI innovations.Type:conference paperJournal:European Conference on Information Systems (ECIS)