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Christopher Schumacher
Former Member
Title
M.Sc.
Last Name
Schumacher
First name
Christopher
Phone
+41 71 224 7961
26 results
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Item type:Publication, Building and Managing an Ambidextrous SME in Central and Eastern EuropeThis paper demonstrates how and under what conditions small and medium-sized enterprises in Central and Eastern Europe can build and manage ambidexterity. We illustrate how an exploitation-driven insurance firm complemented its exploitative core business in Central Eu-rope with exploratory activities (i.e. a new venture) in Eastern Europe to create ambidexterity across two geographically dispersed business units (BUs). We show how the firm achieved ambidexterity by elaborating on the BUs’ micro-political bargaining power and BU leaders changing their units’ mandates and adapting organisational learning to balance exploitation and exploration.Type:journal articleJournal:Journal of East European Management StudiesVolume:28Issue:4Scopus© Citations 1 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, The Effects of Cultural Differences on Consumers’ Willingness to Share Personal InformationConsumer information is an increasingly valuable resource in the digitally interconnected modern world. Globally, the number of firms collecting and exploiting consumer information to optimize their marketing efforts is increasing rapidly. The authors determine how four cultural dimensions—power distance, masculinity, uncertainty avoidance, and long-term orientation—affect consumers’ willingness to share their personal information with firms (WTS). The authors empirically test the direct effect of national culture on WTS, as well as its moderating effect on the link between WTS and two of its key drivers, privacy concerns and perceived benefits. Drawing on regulatory focus theory, the authors develop a conceptual framework and test it using multilevel modeling on data from 15,045 consumers across 24 countries. The empirical findings demonstrate that national culture directly affects WTS and moderates the effects of both privacy concerns and perceived benefits on WTS. These results highlight the need for managers and marketers to consider international cultural differences when collecting consumer information.Type:journal articleJournal:Journal of Interactive MarketingVolume:Vol. 58Issue:1Scopus© Citations 32 - Some of the metrics are blocked by yourconsent settings
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Item type:Publication, How Cultural Differences Across Countries Affect Data Sharing: Analyzing the Moderating Effect of Culture on Privacy Concerns and Perceived Benefits; - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Understanding Consumers’ Willingness to Share Personal Information: A Multinational Segmentation Analysis; - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Balancing Exploitation and Exploration Through an Ambidextrous Acquisition Program; ; Vogl, MartinType:conference paper - Some of the metrics are blocked by yourconsent settings
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