Daniel Dietrich
Title
Dr.
Last Name
Dietrich
First name
Daniel
Email
daniel.dietrich@unisg.ch
Phone
+41 71 224 2136
Web Site
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Item type:Publication, A Framework of Brand Contestation: Toward Brand AntifragilityType:journal articleJournal:Journal of Consumer ResearchVolume:48Issue:4Scopus© Citations 8