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Maike Scherrer
Former Member
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PD Dr.
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Scherrer
First name
Maike
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+41 71 224 7300
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Item type:Publication, Applying System Dynamics as an experimental interactive learning technique to(Poliprint, 2010-06-14); ;Hügel, Kathrin; ;Taish, MarcoCassina, JacopoThe goal of this paper is to introduce an experimental learning technique aimed at raising management awareness of eco-sustainability drivers which should support management to deal with this challenge properly to sustain competitive advantage. Methodologically, we will use Causal Loop Diagrams (CLD) - an approach of System Dynamics (SD) - to structure and visualise these drivers. CLD are a suitable tool to highlight cause-effect relations on a qualitative level. CLD can demonstrate an overview of multiple interactions between different drivers. Moreover, they can identify positive and negative feedback loops and can indicate delays in cause-effect relations. Learning to understand these relations will likely support both, under-performing firms to gain awareness of eco-sustainability drivers and then to transform this new knowledge into real actions, as well as firms which are already performing well in terms of sustainability to improve further.Type:conference paper