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Daniel Boller

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Dr.

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Boller

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Daniel

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Tell Me What You Wish: How Pre-Configurations
Based On Preference Articulation Affect Consumer Product Configuration Processes.
(Open and User Innovation Conference (Harvard Business School), 2016-08-01)
Boller, Daniel
;
Schlager, Tobias
;
Franke, Nikolaus
;
Herrmann, Andreas
Mass customization is ubiquitous and various industries offer customizable products to their consumers. However, consumers often fail to customize products that they identify with and that meet their idiosyncratic preferences best. This research work proposes a novel customization architecture – preference based customization – which provides a consumer initial customized products that come close to her/his preferences. Empirical evidence from seven studies, including field and laboratory experiments across multiple product domains, demonstrate the effectiveness (i.e., increased choice confidence and willingness to buy) of preference based customization architectures relative to standard attribute-by-attribute customization architectures.
Type:conference paper
Volume:Conference Program
URI:https://www.alexandria.unisg.ch/handle/20.500.14171/104074
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Live in Your World - Play in Ours: How Pre-Configurations Based On Preference Articulation Affect Consumer Product Configuration Processes
(Association for Consumer Research, 2016-10-27)
Boller, Daniel
;
Schlager, Tobias
;
Franke, Nikolaus
;
Herrmann, Andreas
Type:conference speech
URI:https://www.alexandria.unisg.ch/handle/20.500.14171/103776

Daniel Boller

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