Marc Linzmajer

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Title
Prof. Dr.
Last Name
Linzmajer
First name
Marc
Email
marc.linzmajer@unisg.ch
Phone
+41 71 224 2854
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    Item type:Publication,
    F-commerce and the Crucial Role of Trust
    (Association of Information Systems, 2011-12-16)
    Brock, Christian
    ;
    Blut, Markus
    ;
    Linzmajer, Marc  
    ;
    Zimmer, Björn
    ;
    Galletta, Dennis F.
    Several studies have identified the crucial role of trust in internet shopping behavior. Technical developments have produced new forms of e-commerce such as commerce through the largest worldwide social network: Shopping on Facebook. Our research investigates the role of trust in facebook-shopping. Our findings show that perceptions of the e-retailer's benevolence and integrity have a stronger impact on trust in facebook-shopping than perceptions of competence and the benevolence and integrity of Facebook itself. Moreover, perceptions of benevolence and integrity of both the e-retailer and Facebook also display a direct effect on purchase intention. Finally, we find significant and positive interaction effects indicating that trust in the e-retailer and trust in Facebook do not independently affect trust in facebook-shopping and purchase intention. Instead, we found that perception of the e-retailer and Facebook complement each other.
    Type:conference paper
    Volume:Paper 14
    URL:http://aisel.aisnet.org/icis2011/proceedings/onlinecommunity/14
    URI:https://www.alexandria.unisg.ch/handle/20.500.14171/93055