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    Battery Electric Vehicles in Shared Mobility Services -Analysing Drivers and Barriers to Understand Restrained Consumer Demand
    (2024-05-08)
    Battery electric vehicles (BEVs) and shared mobility services are potential solutions for reducing greenhouse gas (GHG) emissions to combat climate change. However, consumer demand for BEVs, whether purchased privately or used for shared mobility, is restrained. While the drivers and barriers for BEVs in the context of private ownership have been analysed to some extent, there has been little research in shared mobility contexts such as carsharing and car rental. The present paper attempts to fill this gap by investigating whether consumer drivers and barriers differ for shared mobility use cases compared to ownership. This is done by surveying customers of a global carsharing and car rental company. A total of 1,888 customers of the carsharing and rental business models in Germany were surveyed in two independent online surveys with closed and open-ended questions. The findings indicate that environmental concerns are the primary driver for BEV bookings. The main barriers are limited range, charging infrastructure, and booking costs of BEVs. These results are similar to those for the ownership context. It appears that consumers do not distinguish between the different use cases, suggesting that there are prejudices against BEVs regardless of the use case. It remains unclear whether psychological factors might influence the rejection of BEVs.
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