Adrian Müller
Title
Dr.
Last Name
Müller
First name
Adrian
Email
adrian.mueller@unisg.ch
ORCID
Phone
+41 71 224 2819
19 results
Now showing 1 - 10 of 19
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Item type:Publication, Corporate decisions on sustainable aviation fuel: the cost-sustainability dilemma in business travelThis study examines how the commercialization of Sustainable Aviation Fuel (SAF) can be optimized in the business travel sector, where aviation-related emissions remain high and corporate sustainability goals increasingly demand action. Using an adaptive choice-based conjoint (ACBC) experiment with sustainability managers from European firms, we analyze how companies evaluate SAF offerings based on fuel type, blend level, certification, billing structure, and cost. Our results reveal a strong preference for certified SAF and bulk procurement models in short-haul travel, where willingness to pay often exceeds benchmark prices. For longhaul travel, however, cost remains a significant barrier, with low SAF content frequently rejected in favor of conventional options. The study highlights how procurement structures, budget constraints, and internal decision-making shape SAF adoption, offering practical insights for corporate travel managers, airlines, and SAF suppliers. From a policy perspective, our exploratory findings suggest that regulatory support could play an important role in accelerating SAF demand. Standardized reporting frameworks, recognition of SAF in emission accounting, and pricing incentives may help reduce entry barriers and better align procurement with climate targets. By focusing on the demand sidean underexplored area in SAF researchthis paper contributes empirical evidence to inform policy design, promote private-sector engagement, and support the scaling of low-carbon aviation solutions.Type:journal articleJournal:Transportation Research Part A: Policy and PracticeVolume:206Issue:April 20265 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Decarbonizing business travel: A qualitative exploration of the (mis-)alignment between knowledge organizations’ climate strategies and travel practices(2023)Type:journal articleJournal:Journal of Sustainable TourismScopus© Citations 17 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, The choice between business travel and video conferencing after COVID-19 – Insights from a choice experiment among frequent travelers(2022-11); COVID-19 has accelerated the substitution of videoconferencing for business travel. However, little research exists about the decision-making behavior of business travelers considering virtual alternatives. We fill this gap by reconceptualizing the decision-making process and investigating the fundamental choice between face-to-face (FtF) and virtual communication (VC) using adaptive choice-based conjoint analysis. We argue that the process of decision making of business travelers is distinct to that of leisure travelers, as the fundamental decision between FtF and VC occurs prior to subsequent travel decisions. We show that the purpose of the meeting, the char-acter of the message, and the location of the meeting are the decision attributes of greatest importance. Using a novel methodology we present a holistic decision model that increases the theoretical understanding of business traveler decision-making and provides practitioners with comprehensive insights relevant to travel policy development, and executives in the business travel market with guidance with management decisions.Type:journal articleJournal:Tourism ManagementIssue:96Scopus© Citations 48 - Some of the metrics are blocked by yourconsent settings
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Item type:Publication, Passenger Behaviouristics(Springer, 2021-10-14); ; ; Type:book sectionVolume:2