Johanna Knapp

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Ph.D. HSG
Last Name
Knapp
First name
Johanna
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johanna.knapp@unisg.ch

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    Item type:Publication,
    COLLABORATIVE VALUE ARCHITECTURES: UNCOVERING APPROACHES FOR PRODUCT-SERVICE SYSTEM DELIVERY
    (The Advanced Services Group, 2024)
    Johanna Knapp  
    ;
    Heiko Gebauer
    ;
    Felix Wortmann  
    ;
    Ali Z. Bigdeli
    ;
    Tim Baines
    Purpose: This study examines the value architectures that product manufacturers and dealers adopt to deliver solutions to customers. Design/Methodology/Approach: We used a qualitative research approach consisting of exploratory case studies and an in-depth single-case study to uncover relevant value architecture for delivering solutions to customers. Findings: The findings revealed that changes in customer activities open up opportunities for moving toward a solution business. Product manufacturers and/or dealers favour collaborative value architectures for customer solutions. In detail, we identified three value architectures for delivering solutions to customers: (i) integration-oriented, (ii) usage-oriented, and (iii) close-the-loop–oriented architectures. Originality/Value: Each architecture responds to changing customer activities, corresponds with certain solution offerings (e.g., product, service, and software components), and requires specific allocation of value creation activities along the solution process between product manufacturers and their dealers. Interestingly, these manufacturers and dealers have not yet converged on a single solution-oriented value architecture but embrace multiple versions of these architectures. These findings extend the previous literature about solution business and offer new insights for academics and professionals into the neglected field of providing solutions with partners in an ecosystem.
    Type:conference paper
    Journal:Spring Servitization Conference 2024
    URI:https://www.alexandria.unisg.ch/handle/20.500.14171/121548