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    Exploring User Perceptions on Visual CO2 Representations as Eco-Feedback in Virtual Reality
    Eco-feedback interventions primarily focus on lowering energy consumption behaviours instead of considering the impact of CO2 emissions resulting from the overall energy mix of renewable and non-renewable energy sources. Although labelling products with CO2 emission is an effective way for green nudging, consumers often perceive the information as intangible and incomprehensible. In this paper, we study the impact of the visual representation of CO2 equivalences (VisualRepCO2) on customers’ perceptions when choosing an energy supplier in virtual reality (VR) compared to a paper baseline and desktop setup. Our findings indicate that a VisualRepCO2 supports customers of electricity supplies in understanding their impact more comprehensibly and touches them more emotionally than a text label. We conclude by demonstrating lessons learned for future research and offering recommendations to support practitioners in enhancing customers’ understanding of CO2 emissions.
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    Scopus© Citations 2