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Stephan Winterhalter
Former Member
Title
Dr. oec.
Last Name
Winterhalter
First name
Stephan
Phone
+41 71 224 7229
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Item type:Publication, Business Model Transfer to Emerging Markets: A Case in the Construction Business(2015-06-26); ; This study explores in what way ambidextrous firm behavior supported the successful implementation of a business model innovation at a traditional construction material company. We analyze how one of the worldwide leading producers in this industry has launched a novel business model in an emerging market. By analyzing the implementation process of the business model's value chain activities, we find that the use of four different modes of ambidexterity, namely contextual, temporal, structural and domain separation facilitated the successful implementation of the new business model.Type:conference paper