Johanna Franziska Gollnhofer
Title
Prof. Dr.
Last Name
Gollnhofer
First name
Johanna Franziska
Email
johannafranziska.gollnhofer@unisg.ch
ORCID
Phone
+41 71 224 21 40
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Item type:Publication, Private and Public Sector Platforms
Characteristics and DifferencesPrivate sector platforms allow for new ways of doing business by connecting different market actors. Recently, public sector platforms have emerged that engage consumer citizens for economic and societal challenges. This paper conceptualizes such platforms, based on a thorough literature review and an empirical data collection. We provide five defining characteristics of platforms and show how private and public sector platforms differ.Type:journal articleJournal:Marketing Review St. GallenVolume:2.2019