Andreas Herrmann
Title
Prof. Dr.
Last Name
Herrmann
First name
Andreas
Email
andreas.herrmann@unisg.ch
Phone
+41 71 224 2130
Web Site
141 results
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Item type:Publication, Personalizing the Customization Experience: A Matching Theory of Mass Customization Interfaces and Cultural Information Processing(American Marketing Association, 2019); ; ; Schmitt, BerndType:journal articleJournal:Journal of Marketing ResearchVolume:56Issue:6Scopus© Citations 70 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Gamified interactions: whether, when, and how games facilitate self–brand connections(Springer Netherlands, 2018-07); ; Scopus© Citations 156 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Blind Haste: As Light Decreases, Speeding Increases(PLOS, 2018-01-03); ; Hertwig, RalphWorldwide, more than one million people die on the roads each year. A third of these fatal accidents are attributed to speeding, with properties of the individual driver and the environment regarded as key contributing factors. We examine real-world speeding behavior and its interaction with illuminance, an environmental property defined as the luminous flux incident on a surface. Drawing on an analysis of 1.2 million vehicle movements, we show that reduced illuminance levels are associated with increased speeding. This relationship persists when we control for factors known to influence speeding (e.g., fluctuations in traffic volume) and consider proxies of illuminance (e.g., sight distance). Our findings add to a long-standing debate about how the quality of visual conditions affects drivers’ speed perception and driving speed. Policy makers can intervene by educating drivers about the inverse illuminance‒speeding relationship and by testing how improved vehicle headlights and smart road lighting can attenuate speeding.Type:journal articleJournal:PLOS ONEVolume:13Issue:1Scopus© Citations 26 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Social Product-Customization Systems: Peer Input, Conformity, and Consumers’ Evaluation of Customized Products(Routledge, Taylor & Francis, 2018-03-30); ; ; Scopus© Citations 31 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Gamified Information Presentation and Consumer Adoption of Product Innovations(Journal of Marketing, 2017); ; ; Type:journal articleVolume:81, 2, 8-24 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Rethinking Crowdsourcing(Harvard Business School Publ., 2017-11-21); - Some of the metrics are blocked by yourconsent settings
Item type:Publication, The Hidden Pitfall of Innovation PrizesAlthough companies use crowdsourcing more and more to fill their innovation pipeline, it is not so easy to get people to submit their ideas to online innovation platforms. Our data from an online panel reveal that 65% of the contributors do not come back more than twice, and that most of the rest quit after a few tries. This kind of user churn is endemic to online social platforms — on Twitter, for example, a majority of users become inactive over time — and crowdsourcing is no exception. In a way, this turnover is even worse than ordinary customer churn: When a customer defects, a firm knows the value of what it’s lost, but there is no telling how valuable the ideas not submitted might have been. Despite this limitation, companies still get a lot out of crowdsourced ideas. Encouraged by early successes, many now routinely use crowdsourcing contests to find fresh solutions to various problems, increasing the demand for innovators willing to share their ideas. PepsiCo, for instance, has already used contests nine times to crowdsource creative Super Bowl commercials for its Frito-Lay’s Doritos brand, offering prizes of up to $1 million for the winning submission. Other companies, including GE, DELL, and Starbucks maintain their own platforms on which they continuously source ideas from customers.Type:journal articleJournal:Harvard business review : HBR - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Gamified Information Presentation and Consumer Adoption of Product Innovations(Publications Group of the American Marketing Association, 2017-03); ; ; This research examines the effect of gamified information presentation—conveying information about a product innovation in the form of a game—on consumer adoption of that innovation. The key hypothesis is that gamified information presentation promotes consumer innovation adoption and that it does so through two parallel psychological processes—by increasing consumer playfulness, which stimulates curiosity about the innovation, and by enhancing the perceived vividness of information presentation, which increases the perceived advantage of the innovation relative to (less innovative) competing products. Evidence from seven studies, including two field experiments, supports this theorizing. The results also show that for gamified information presentation to increase innovation adoption, it is essential that the information is integrated into the game. These findings advance the understanding of the psychological forces that govern how consumers respond to receiving product information in the form of games, and they have important practical implications for how firms might use gamified information presentation to promote sales of new products.Type:journal articleJournal:Journal of Marketing : JMVolume:81Issue:2Scopus© Citations 148 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, The Influence of Trait and State Narcissism on the Uniqueness of Mass-Customized Products(Elsevier, 2016-12-02); ; Scopus© Citations 77 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Cross-National Differences in Uncertainty Avoidance Predict the Effectiveness of Mass Customization across East Asia: A Large-Scale Field Investigation(Springer Science+Business Media, 2015); ;