Daniel Steiner
Last Name
Steiner
First name
Daniel
Email
daniel.steiner@student.unisg.ch
2 results
Now showing 1 - 2 of 2
- Some of the metrics are blocked by yourconsent settings
Item type:Publication, Dynamisches Preismanagement im Handel: Handlungsempfehlungen für eine faire PreisgestaltungType:journal articleJournal:Marketing Review St. Gallen - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Design Principle Candidates for Steering Digital Transformation at the Enterprise-Level(2025-12-17); Digital Transformation (DT) challenges organizations by unfolding through distributed and loosely coordinated initiatives, often creating tensions between strategic intent and operational execution, as well as between legacy systems and emerging digital capabilities. Despite substantial investment, many DT efforts fail due to fragmented governance and weak enterprise-level coordination. This short paper introduces the concept of enterprise-level steering as a situated practice to support alignment of strategy and execution in complex DT contexts. Drawing from project and IS literature on steering committees, we extend the concept to the enterprise-level. As initial steps in a broader research project adopting the echelonized Design Science Research approach, we derive initial design requirements and propose early-stage design principle candidates. The research aims to contribute to the DT discourse by addressing key tensions through an integrative platform for different stakeholders, and to the steering literature by reframing steering as an enterprise-level practice rather than a project-bound function.Type:conference paper