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Andrea Back
Title
Prof. Dr.
Last Name
Back
First name
Andrea
Email
andrea.back@unisg.ch
Phone
+41 71 224 2545
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1 - 7 of 7
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PublicationCoworking as a New Innovation Scenario from the Perspective of Mature OrganisationsThis article discusses the relatively young phenomenon of coworking and its value propositions from a company’s perspective. It aims at giving an overview of the current research on coworking with a special focus on coworking as “third places” for mature organisations. In contrast to startups, freelancers and micro businesses, which use coworking spaces as their primary work location, traditional organisations dispose of a corporate office and use coworking only as an alternative work scenario for a variety of purposes. Based on a cross-disciplinary literature review, an evaluation of the current state of research on coworking from a company’s perspective is given. Due to the absence of extensive research on companies as beneficiaries of coworking spaces, no existing classification or analyses of value propositions could be identified. However, the authors propose a research landscape of coworking from a company’s perspective with a focus on the question, of how coworking correlates with drivers of an innovation culture. The article concludes with looking at current developments, both in the coworking offering as well as the demand side.Type: conference paper
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PublicationRequirements Elicitation and Utilization Scenarios for In-Car Use of Wearable DevicesWith the increasing popularity of wearable technology, companies have been evaluating if wearable devices are relevant to them. In the context of a project in the automotive industry, we set out to assess user requirements for successful application of wearable devices in connection with the vehicle. In order to identify user requirements relevant for our research, we (1) reviewed existing literature to extract requirements already discovered in previous research; (2) we conducted a market analysis in order to gain an overview on functionalities and use cases of current wearable devices; (3) we developed customer journeys as a tool for the focus group and the development of utilization scenarios; (4) we tested our findings in a focus group, and (5) developed five utilization scenarios for in-car use of wearable devices. Results show that key requirements for users are contextual intelligence, making use of sensory input and connectivity, anticipation of user needs, unobtrusiveness, and compatibility with other devices and operating systems.Type: conference paper
Scopus© Citations 10 -
PublicationEnterprise 2.0 - Digitale Transformation durch soziale Technologien(Springer Fachmedien Wiesbaden, 2016)Type: book sectionVolume: 1. Aufl.
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PublicationCoworking aus Unternehmenssicht II: Out of Office – into the Flow?(IWI-HSG & FAA-HSG, Universität St.Gallen, 2019-01)
;Josef, BarbaraType: work report -
PublicationType: working paper