Title
Dr.
Last Name
Klumbies
First name
Aristid
Email
aristid.klumbies@unisg.ch
ORCID
Phone
+41 71 224 28 47
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PublicationDas Engagement-Konstrukt : Empirische Analysen zu Customer, Employee und Investor Engagement am Beispiel ZweitwohnungsbesitzenderEngagement describes a social, interactive behavior that can trigger an intensified relationship with a counterpart. The construct is now represented in many disciplines. It has also been taken up in business research. In the subdiscipline of marketing management, research is conducted on customer engagement, in human resources on employee engagement, and in the field of investment and finance on investor engagement. This dissertation integrates and compares these three business research engagement approaches using the example of the relationship of second home owners to their destination. Since second home owners have multiple roles as customers, co-producers, and investors, there are interdisciplinary points of connection with the engagement construct. The dissertation is structured as follows: Firstly, a literature review elaborates the extent to which commonalities and differences exist among engagement research streams. Engagement is primarily understood as a demand-driven phenomenon. Secondly, an empirical, qualitative study is devoted to the supply side, which is underrepresented in research. The comparative case study explores the antecedents, processes, and consequences of supply-side triggered engagement. Thirdly, an empirical, quantitative study measures the engagement of second home owners in their destination. Second home owners are surveyed with three engagement measurement scales that exist in research (n = 1'529). In addition, the influence of independent variables on the engagement factor scores is examined. Fourthly, in the empirical conclusion, a new measurement scale is designed for second home owners engagement. This dissertation has implications for theory and practice. Firstly, for theory, integrating analysis of the engagement construct was conducted, spanning three business subdisciplines. Secondly, empirical knowledge on the effect mechanisms of supply-side triggered engagement was extended. Thirdly, engagement measurement scales were analyzed comparatively, and a survey was conducted in which three scales were queried and interpreted in parallel. Fourthly, it was demonstrated which independent variables show a significant relationship with engagement factor scores. Fifthly, a new engagement measurement scale for second home owners was developed. Sixthly, the most relevant implication for practice lies in the higher utility in the relationship of second home owners and destinations. The engagement of second home owners was made measurable and the impact mechanisms transparent for stakeholders on the supply and demand side.