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David Redaschi
Last Name
Redaschi
First name
David
Email
david.redaschi@unisg.ch
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PublicationArosa - Transforming an Iconic Destination( 2024-01-19)This field case documents the transformation of Arosa Tourism — a tourist organization that manages the Swiss alpine destination Arosa — under the guidance of tourism director Pascal Jenny. The case starts with a brief description of the tourism industry and Arosa’s history, with the goal of explaining the intricacies of the industry, the past business model of Arosa Tourism, and the situation before Pascal Jenny became director at Arosa Tourism. The case then goes deeper into the first years when Pascal Jenny took over the helm at Arosa Tourism to describe chronologically how Jenny formulated and implemented a new vision and strategy for Arosa Tourism. Subsequently, the case highlights how the implemented strategy unfolds and how Arosa Tourism piece by piece transforms the business model from a classic tourist-organization-based business model to an event-driven business model. Towards the end, the case highlights the success and refinement of the implemented strategy. The case concludes with open questions as to how Arosa Tourism should move into the future.Type: working paper
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PublicationStrategic Orientations and Novel Business Model Designs: an Empirical Investigation( 2024-04-02)Novel business model designs have become a focal unit of analysis in strategy and entrepreneurship research. However, little is known about how a venture’s strategic orientations influence the novelty of the business model design. Building upon the well-established literature on strategic orientation, this study contends that entrepreneurial orientation — a prominent strategic orientation — is positively related to novel business model designs. Additionally, this study posits technology and customer orientation — two other prevalent strategic orientations — as influential moderators that positively impact the relationship between entrepreneurial orientation and novel business model designs. To empirically validate these propositions, I collected survey data from 972 new ventures operating in Austria, Germany, Liechtenstein, and Switzerland. The primary finding shows that entrepreneurial orientation is positively linked to novel business model designs. Furthermore, the study reveals that technology orientation and customer orientation exert a negative moderation effect on the relationship between entrepreneurial orientation and novel business model design. Based on this, this research not only contributes to a deeper theoretical understanding of the interplay between strategic orientations and novel business model designs but also provides practical insights.Type: working paper