Emanuel de Bellis
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Title
Prof. Dr.
Last Name
de Bellis
First name
Emanuel
Email
emanuel.debellis@unisg.ch
Phone
+41 71 224 7712

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Now showing 1 - 10 of 54
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Publication

Smart Product Breakthroughs Depend on Customer Control

, Zimmermann, Jenny Lena , Görgen, Jonas , de Bellis, Emanuel , Hofstetter, Reto , Puntoni, Stefano

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Publication

Unveiling the Mind of the Machine

2023-11-24 , Melanie Clegg , Reto Hofstetter , Emanuel de Bellis , Bernd Schmitt

Previous research has shown that consumers respond differently to decisions made by humans versus algorithms. Many tasks, however, are not performed by humans anymore but entirely by algorithms. In fact, consumers increasingly encounter algorithm-controlled products, such as robotic vacuum cleaners or smart refrigerators, which are steered by different types of algorithms. Building on insights from computer science and consumer research on algorithm perception, this research investigates how consumers respond to different types of algorithms within these products. This research compares high-adaptivity algorithms, which can learn and adapt, versus low-adaptivity algorithms, which are entirely pre-programmed, and explore their impact on consumers’ product preferences. Six empirical studies show that, in general, consumers prefer products with high-adaptivity algorithms. However, this preference depends on the desired level of product outcome range—the number of solutions a product is expected to provide within a task or across tasks. The findings also demonstrate that perceived algorithm creativity and predictability drive the observed effects. This research highlights the distinctive role of algorithm types in the perception of consumer goods and reveals the consequences of unveiling the mind of the machine to consumers.

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Publication

Autonomous Shopping Systems: Identifying and Overcoming Barriers to Consumer Adoption

2020 , de Bellis, Emanuel , Venkataramani Johar, Gita

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Publication

Wenn sich Produkte selbständig machen – Handlungsempfehlungen zur Adoption von smarten Produkten

2020 , Zimmermann, Jenny Lena , Clegg, Melanie , de Bellis, Emanuel , Hofstetter, Reto

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Publication

Meaning of Manual Labor Impedes Consumer Adoption of Autonomous Products

2023 , de Bellis, Emanuel , Johar, Gita Venkataramani , Poletti, Nicola

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Publication

Crypto-Marketing: How Non-Fungible Tokens (NFTs) Challenge Traditional Marketing

2022 , Hofstetter, Reto , de Bellis, Emanuel , Brandes, Leif , Clegg, Melanie , Lamberton, Cait , Reibstein, David , Rohlfsen, Felicia , Schmitt, Bernd , Zhang, John Z.

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Publication

How and when weather boosts consumer product valuation

2020 , Schlager, Tobias , de Bellis, Emanuel , Hoegg, JoAndrea

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Publication

One-of-a-Kind Products: Leveraging Strict Uniqueness in Mass Customization

2023 , Krause, Franziska , Görgen, Jonas , de Bellis, Emanuel , Franke, Nikolaus , Burghartz, Pia , Klanner, Ilse-Maria , Häubl, Gerald

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Publication

The Social Power of Narcissists in Mass Customization

2021-06-29 , Hasenmaile-Aspin, Johanna , de Bellis, Emanuel , Herrmann, Andreas

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Publication

Robots Save Us Time — But Do They Make Us Happier?

2020 , Whillans, Ashley , de Bellis, Emanuel , Nindl, Fabian , Schlager, Tobias

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