Options
Jochen David Binder
Integrating Bricks with Clicks : Retailer-Level and Channel-Level Outcomes of Online-Offline Channel Integration
Channel Extension Strategies: The Crucial Roles of Internal Capabilities and Customer Lock-In
Multi-Channel Management im CRM
Channel Extension Strategies: The Crucial Roles of Internal Capabilities and Customer Lock-In
Creating Competitive Advantage from Channel Extension Strategies : The Importance of Internal Capabilities and Customer Lock-In
Price Differentiation across Multiple Channels : An Investigation of Customers' Acceptance of Channel Price Premiums
Creating Customer Value Online and Its Impact on Service Satisfaction and Willingness to Pay Across Distribution Channels
The Crucial Role of Generative Learning for Customer Relationship Performance