Laurin Zemmrich
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Zemmrich
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Laurin
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laurin.zemmrich@unisg.ch
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+41 71 224 72 96

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  • Publication
    Ensuring CEO-CPO alignment: Development of a conceptual framework
    ( 2023-06-15)
    Laurin Zemmrich
    Purpose Procurement topics have stepped into the corporate limelight. Despite the increasing importance of procurement and supply management, perception gaps still exist in the CEO-CPO relationship, leading to an unhealthy and unsuccessful relationship. Therefore, this study aims to conceptualize the CEO-CPO relationship to identify where perceptual distance occurs. Design/methodology/approach This study develops a framework based on a systematic literature review on perceptual distance and social alignment in different relationship settings. Based on identifying different dimensions where perceptual distance can occur, we subsequently conduct semi-structured interviews with chief procurement and executive officers to validate and devise the relationship dimensions on their relevance and applicability in practice. Findings Our research reveals further insights into the CEO-CPO relationship. We provide insights into input, process, and output dimensions and factors contributing to perceptual distance, thus allowing for an accurate and reliable evaluation of perceptions in the CEO-CPO relationship. Research limitations/implications (if applicable) We provide managerial implications regarding CEO-CPO alignment. Limitations suggest the need for more targeted research with expanded sample sizes, including a third viewpoint and qualitative case studies to better understand the role of contextual factors. Practical implications Our framework allows business and procurement leaders to concretize, discuss, and monitor their perceptual distance to foster a healthy and successful relationship. Original/value Building on theory, this paper provides insights into the social alignment of the CEO-CPO relationship, where extant research has primarily focused on organizational and strategic alignment activities.
    Type: conference paper
    URI: https://www.alexandria.unisg.ch/handle/20.500.14171/117512