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Maximilian Böger
Former Member
Title
M.Sc.
Last Name
Böger
First name
Maximilian
Phone
+41 71 22 47 224
Now showing
1 - 6 of 6
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PublicationEven a Small Conductor Can Lead a Large Orchestra: How Startups Orchestrate Ecosystems(Haas School of Business, University of California, 2021-04-09)Type: journal articleJournal: California Management Review
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PublicationHybrid Business Platforms - Marketplaces of the FutureThe aim of this research report is to evaluate the potential of the new phenomenon of hybrid business platforms. Currently there is a development from fully digital platforms to “hybrid” platforms that are characterized by featuring digital and analog ingredients at the same time. Even more interestingly, new start-ups built around this hybrid value creation can be observed. Out of many examples of this kind, we highlight two – Jingle and b8ta.Type: journal articleJournal: Marketing Review St. GallenVolume: 2 | 2019
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PublicationType: conference paperJournal: Proceedings of the XXIX ISPIM Innovation Conference
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PublicationType: conference paperJournal: Proceedings of the XXIX ISPIM Innovation Conference
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PublicationInnovation Ecosystems - Eine Investition in die neue Business Welt( 2020-06)Wollenschläger, JuergenType: newspaper articleJournal: Markenartikel
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PublicationBusiness Ecosystems - Partnership of equals for corporates, SMEs and startups(Roland Berger GmbH, 2019-01-10)
;Gackstatter, SteffenLemaire, AxelleDigitalization is more than just a technological revolution, it's a revolution in transaction costs within and between companies. Sharp boundaries between industries and companies are disappearing in its wake. What are emerging are business ecosystems that can respond to customer needs in a brand new way. New customer needs are no longer satisfied by innovations from within a company's own value chain but by a network of partnerships. Business ecosystems cut the Gordian knot that binds many a failed innovation project. They make it possible to overcome the barriers and obstacles of internally driven innovation projects by developing the value proposition for the customer not from within the supply chain alone but by establishing a partnership of equals within the framework of an ecosystem. And transforming a company's value chain into a value network of multiple partners. In this situation it is vital to understand exactly what it is that makes a business ecosystem a success. In a bid to understand in detail (a) how a business ecosystem works and (b) what prerequisites and conditions the success of a business ecosystem depends on, Roland Berger has been working as a strategic partner to Helvetia Innovation Lab at the Institute of Technology Management at the University of St. Gallen. Their shared experience in this context forms the foundation for the arguments made in this study.