Rolf Wüstenhagen
Title
Prof. Dr.
Last Name
Wüstenhagen
First name
Rolf
Email
rolf.wuestenhagen@unisg.ch
ORCID
Phone
+41 71 224 2584
Web Site
Twitter
https://twitter.com/wuestenhagen
174 results
Now showing 1 - 10 of 174
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Item type:Publication, Shotgun or snowball approach? Accelerating the diffusion of rooftop solar photovoltaics through peer effects and social norms(Electronic preprint / Working Paper submitted for publication); ; ; - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Red is the new blue – The role of color, building integration and country-of-origin in homeowners' preferences for residential photovoltaics(Electronic preprint / Working Paper submitted for publication); ; The wider diffusion of solar photovoltaics (PV) is crucial to lower the environmental impact of the residential sector, which is responsible for a large share of energy consumption in many industrialized countries, including Switzerland. We investigate the extent to which financial and non-financial factors drive homeowners’ preferences for PV in Switzerland. In addition, we estimate the price premium that homeowners are willing to pay for building-integrated PV (BIPV) versus rack-mounted PV. By conducting an adaptive choice-based conjoint (ACBC) with a representative sample of Swiss homeowners planning to undertake a roof renovation project, we find a premium in willingness to pay of 21.79% for a roof with a BIPV installation in comparison with a rack-mounted PV installation. The results also reveal that the color and country of origin of the PV modules are the main drivers for increasing share of preference for PV. We further show that certain forms of governmental support to increase energy savings over a longer period (e.g. feed-in tariffs), provided that they are transparently disclosed over an aggregated time frame, would be almost equally effective in spurring demand for PV as one-off grants to lower investment costs. Implications for energy policy and marketing are discussed.Type:journal article - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Does citizen participation improve acceptance of a Green Deal? Evidence from choice experiments in Ukraine and SwitzerlandGreen Deals - policy packages aimed at streamlining climate mitigation investments - have recently been established in several countries to stay within the 1.5 °C global warming target. They are usually adopted on a national or supranational level, such as the European Green Deal, and follow a top-down approach of policymaking. Given the crucial role of social acceptance in successful energy and climate policy implementation, a stream of literature pointed out the important role of citizen co-investment and community participation. This paper focuses on two countries that are currently considering the introduction of a Green Deal, namely Switzerland and Ukraine, and investigates citizen preferences for design options to enhance community participation. The results show varying degrees of preferences for local participation: Ukrainian respondents are sensitive to local communities being involved in Green Deal-related decision-making, whereas this is less important to Swiss respondents as long as there is transparency and they have veto rights on specific projects. While respondents from both countries prefer a Green Deal to involve a diversified portfolio of renewable energy, clean transport and energy efficiency in buildings, they exhibit interesting differences with regard to their preferred funding sources and who should be eligible for Green Deal financing.Type:journal articleJournal:Energy PolicyVolume:189Issue:June 2024, 114106Scopus© Citations 10 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Decarbonising the rental housing market: An experimental analysis of tenants' preferences for clean energy features of residential buildingsEnd-use electrification has been identified as one of the most promising strategies for decarbonizing the building sector. While there is significant growth of distributed solar photovoltaics (PV), heat pumps and electric vehicles (EV) in many countries, the majority of this trend has been driven by high-income households, often owners of single-family homes. Further diffusion of clean energy technologies in buildings depends on addressing additional market segments, such as tenants who represent a large part of the population. We conducted a choice experiment with N = 1′005 Swiss tenants to investigate their preference for clean energy features when choosing an apartment. Inspired by the Theory-of-Planned-Behaviour, we tested the influence of Perceived Behavioral Control and Social Norms on respondents' preferences. We find that tenants express a positive willingness-to-pay for well-insulated apartments, and strongly prefer heat pumps over fossil heating. Furthermore, adding rooftop solar PV increases tenants' likelihood to choose an apartment, while an EV-charging-station is only preferred in combination with solar PV. 55.7% of tenants would also be willing to co-invest in rooftop PV. Our findings have important policy implications: Active involvement of tenants could be a key element of a just energy transition and opens opportunities for innovative business models.Type:journal articleJournal:Energy PolicyVolume:198Scopus© Citations 11 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Dynamics of social acceptance of renewable energy: An introduction to the conceptA step change is needed in the deployment of renewable energy if the triple challenge of ensuring climate change mitigation, energy security, and energy affordability is to be met. Yet, social acceptance of infrastructure projects and policies remains a key concern. While there has been decades of fruitful research on the social acceptance of wind energy and other renewables, much of the extant research is cross-sectional in nature, failing to capture the important dynamic processes that can make or break renewable energy projects. This paper introduces a Special Issue of Energy Policy which focusses on the neglected topic of the dynamics of social acceptance of renewable energy, drawing on contributions made at an international research conference held in St. Gallen (Switzerland) in June 2022. In addition to introducing these papers and drawing out common themes, we also seek to offer some conceptual clarity on the issue of dynamics in social acceptance, taking into account the influence of time, power, and scale in shaping decision-making processes. We conclude by highlighting a number of avenues of potential future research.Type:journal articleJournal:Energy PolicyVolume:181Scopus© Citations 113 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Why do (some) German car manufacturers go electric? The role of dynamic capabilities and cognitive frames(2023-08-21); ; After the internal combustion engine was the dominant technology in the automotive industry for more than a century, a transition to electric cars is now under way. However, not all car manufacturers seem equally determined to move away from fossil fuels. Based on a comparative case study of German automakers, we discuss some underlying factors associated with variation in electrification strategies. Conceptually, we focus on firms' dynamic capabilities—in particular, their ability to sense low-carbon risks and opportunities in a changing business environment. Building on qualitative interviews, we gauge sensing capabilities through industry executives' cognitive frames. Our analysis reveals striking differences in the way executives perceive the opportunities and risks associated with electric mobility. In particular, firms' dynamic capabilities to shape the low-carbon transition are tied to their conceptions of consumer preferences and the economics of the transition, their perception of network embeddedness, prior experiences with technological innovation, and leadership.Type:journal articleJournal:Business Strategy and the EnvironmentDOI:10.1002/bse.3538Scopus© Citations 17 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Crowdsourcing social acceptance: Why, when and how project developers offer citizens to co-invest in wind powerType:journal articleJournal:Energy PolicyVolume:173Issue:113340Scopus© Citations 32 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, The price of actor diversity: Measuring project developers’ willingness to accept risks in renewable energy auctions(Elsevier, 2022-02-02); ; Type:journal articleJournal:Energy PolicyVolume:163Scopus© Citations 30 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Is perceived climate friendliness driving EV adoption? Exploring consumer knowledge at different stages of the vehicle purchasing process(International Association for Energy Economics, 2022-07-01); ; ; Motz, AlessandraType:journal articleJournal:IAEE Energy Forum - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Solar sharing economy or "my home is my power plant"? Profiling collective and individual solar prosumers in Southern SwitzerlandIncreasingly energy policies aim to bring the consumers to the centre of the energy transition. One popular approach is for homeowners and renters in single- and multi-family houses to become solar prosumers. A consumer survey in Switzerland sheds light on the early movers leading the shift towards decentralised energy production.Type:journal articleJournal:IAEE Energy ForumIssue:Q2 2022