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Stephan Winterhalter
Former Member
Title
Dr. oec.
Last Name
Winterhalter
First name
Stephan
Phone
+41 71 224 7229
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1 - 10 of 19
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PublicationType: journal articleJournal: International Journal of Technology ManagementVolume: Vol 83
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PublicationBusiness model innovation processes in large corporations: insights from BASFPurpose Despite the fact that business model innovation (BMI) has attracted intense attention from scholars and practitioners alike, practicable knowledge on the organizational implementation of BMI efforts in large multinational corporations is rather rare. This paper aims to investigate how BMI is managed in the complex environment of the chemical industry based on a study at BASF SE, a leading global chemical company. Design/methodology/approach The empirical data draw from six case studies (i.e. six BMI projects) within BASF which were observed in the 2010-2014 timeframe. Findings There is not one uniform BMI process archetype. Three different types can be identified, whereby the degree of technology involvement and the maturity of this technology act as determining factors for the form of the process and its organizational implementation. Originality/value This paper profits from its unique empirical setting, which allows identifying practices for the organizational implementation of systematic BMI processes in large corporations. The guidelines derived are highly relevant for general managers and business development departments.Type: journal articleJournal: JOURNAL OF BUSINESS STRATEGYVolume: 38Issue: 2
Scopus© Citations 21 -
PublicationBusiness Models for Frugal Innovation in Emerging Markets: The Case of the Medical Device and Laboratory Equipment Endustry(Elsevier Science, 2017-08)This study investigates business models for frugal innovation (i.e. a specific form of resource-constrained innovation) in the medical device and laboratory equipment industry in the context of emerging markets. Based on original data from five case studies, we investigate how firms can set up value creation and value capturing mechanisms to reach new customer segments in remote rural areas with unprecedented value propositions. With this research, we contribute to the literature on frugal innovation and business models in emerging markets. It is one of the first empirical studies to apply a fine-grained perspective on resource-constrained innovation in emerging markets. In doing so, we focus on its most disruptive form, which is when these innovations entail entirely new applications. We advance and detail the value proposition for frugal innovation in these industries and argue that frugal innovation create new markets. Further, we show how firms set up their value creation and value capturing mechanisms to achieve the frugal value proposition and identify two distinct Research & Development (R&D) strategies for frugal innovation.Type: journal articleJournal: TechnovationVolume: 66-67
Scopus© Citations 121 -
PublicationArchetypes and Basic Strategies of Technology Decisions(Industrial Research Inst., 2016-03-01)
;Krieg, LukasTechnology decisions are of central importance to firms focused on innovation. Research has provided support for a wide variety of approaches to technology decision making. This proliferation of approaches, however, means managers face the challenge of choosing the right approach for a given decision. Through case studies and workshops with a wide range of firms, we have developed a tool to assist managers in selecting among available approaches for the specific technology decision at hand.Type: journal articleJournal: Research Technology ManagementVolume: 59Issue: 2Scopus© Citations 7 -
PublicationCoordination Mechanisms for International Innovation in SMEs: Effects on Time-To-Market and R&D Task Complexity as a Moderator(Springer Science & Business Media, 2016)As SMEs increasingly internationalize their innovation activities, our study strives to improve our understanding of the coordination mechanisms that SMEs can adopt to orchestrate these activities. Building on the evolutionary theory of organizations, we link three established coordination mechanisms (centralization, formalization, and socialization) to the time-to-market of SMEs' product innovations. We also argue that the complexity of the internationalized R&D tasks moderates the relationship between the three coordination mechanisms and time-to-market. Survey data from 103 SMEs with international innovation activities broadly support our theoretical account. With respect to the main effects, our findings suggest that a high degree of centralization tends to prolong the time-to-market, whereas formalization tends to shorten it. The moderation results further indicate that centralization can become more beneficial when a firm internationalizes highly complex R&D tasks, while formalization tends to become less beneficial with increasing task complexity. Main and moderation effects with respect to socialization are inconclusive. We discuss the implications of these findings for the academic literature and management practice.Type: journal articleJournal: Small Business EconomicsVolume: 46Issue: 2
Scopus© Citations 34 -
PublicationKeeping Reins on the Sharing Economy : Strategies and Business Models for IncumbentsThe sharing economy has grown from a minor phenomenon to a considerable business in its own right. While start-ups have taken the lead in incorporating sharing economy principles in their business models, this article argues that incumbent firms with a traditional hardware-based business model also have an opportunity to respond to the needs of the sharing economy. Based on a conceptual framework and case examples, this article delineates four strategies traditional incumbents can draw on to keep reins on the sharing economy.Type: journal articleJournal: Marketing Review St. GallenVolume: 32Issue: 4
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PublicationFrom Cost to Frugal and Reverse Innovation : Mapping the Field and Implications for Global Competitiveness(Industrial Research Institute, 2014-07-12)Product and service innovations aimed at resource-constrained customers in emerging markets have recently attracted much research and management attention. Despite the prominence of this topic, however, there are some misconceptions around the different innovation types in this domain that may limit managers' ability to derive informed implications for strategy and operations. This article analyzes the different types of resource-constrained innovation-cost, good-enough, frugal, and reverse innovation-conceptualizes the distinctions between them, and discusses the implications for strategy providing a framework for managers to systematically analyze their own approaches to resource-constrained innovation and craft proper development processes. By highlighting the differences between the various types of resourceconstrained innovation, this article also provides the conceptual grounds for further systematic research.Type: journal articleJournal: Research Technology ManagementVolume: 57Issue: 4
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PublicationResource-constrained innovation in Western MNCs: The role of headquarters in achieving low-end disruption and new market creation in emerging economies( 2017)
;Widenmayer, BastianWestern multinationals are increasing their efforts to innovate for resource-constrained customers in emerging markets. Past studies highlight how this unique context influences and shapes the characteristics of products and services developed for these emerging economies. However, extant literature lacks empirical insights on how firms organize for these kinds of innovation. This study employs a multiple case study approach at 12 Western MNCs who developed resource-constrained innovation for emerging and developing markets. Contrary to extant notions in literature, this study finds that the first resource-constrained innovation within a Western MNC is initiated by the HQs and that strategic autonomy in emerging market subsidiaries is no prerequisite for success. The initial target market defined and the operational autonomy assigned by the HQs influence the degree of product novelty achieved. The degree of product novelty has effects on the type of market disruption caused byType: conference paper -
PublicationAchieving business model innovation in large corporations(Fraunhofer-Verl., 2014-06-06)Despite the fact that business model innovation (BMI) has attracted intense scholarly attention, there is a paucity of insights concerning the organizational implementation of BMI efforts in large corporations. This paper investigates how business model innovation is managed in the complex environment of the chemical industry and derives consequences for the establishment of a systematic BMI process in large corporations. Based on a multiple case study design, we identify three different types of BMI processes and show that (1) the degree of technology involvement and (2) the stage of technology development act as key moderators for the choice of process. With our results, we contribute novel insights to the ongoing academic discussions on BMI processes in corporate environments and on the relationship between technology and business model innovation. Practitioners will profit from rich implications gained from our study.Type: conference paper
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PublicationBusiness models for frugal innovation : the role of Resource-Constraints(Fraunhofer-Verl., 2014-06-06)Frugal Innovation is an extreme case of innovation: radically new applications are innovated for an environment of extreme resource and cost constraints. While the phenomenon of frugal innovation has been described from a product perspective, very little is known about how firms organize frugal innovation on a business model level. This study is based on a multiple case study approach investigating five business models for frugal innovation in the context of the medical equipment market in emerging economies. We find that there exists an overarching frugal business logic, based on which firms can establish different business models.Type: conference paper