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Thilo Pfrang
Former Member
Title
Dr.
Last Name
Pfrang
First name
Thilo
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+41 71 224 7184
14 results
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Item type:Publication, Customer Inspiration: Conceptualization, Scale Development, and Validation(2017-11); ; Scopus© Citations 362 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Das Potenzial von Eigennutzen und sozialen Normen nutzenType:journal articleJournal:Marketing Review St. GallenVolume:32Issue:5 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Der Point of Sale als Inspirationsquelle : Kundeninspiration als MarkenstrategieType:journal articleJournal:Planung & Analyse: Zeitschrift für Marktforschung und MarketingVolume:2014Issue:3 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, History Advertising: Werbung mit der Unternehmensgeschichte - Wirkungspotential und Ergebnisse einer experimentellen StudieType:journal articleJournal:Transfer - Werbeforschung und PraxisVolume:59Issue:3 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Kundeninspiration als Chance für den HandelType:journal articleJournal:Marketing Review St.GallenVolume:29Issue:5 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Empfehlungsservices auf PKW-Websites - Eine aktuelle BestandsaufnahmeType:journal articleJournal:Transfer, Werbeforschung & PraxisIssue:1 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Customer Inspiration: Conceptualization, Scale Development, and Validation(Society of Consumer Psychology, 2016-02-26); ; ; Evanschitzky, HeinerIntroducing new ideas to customers lies at the heart of marketing, yet little is known about customers’ state of inspiration. We first conceptualize inspiration in a marketing context and then develop and validate a two-dimensional, 10-item scale to measure customer inspiration. We report four studies that involve (1) a scale development, (2) an exploration of the nomological network, (3) tests for the experimental and predictive validity, and (4) a field experiment. Empirical results show sound psychometric properties of the scale, demonstrate its unique position within its nomological network, and provide evidence for its usefulness to predict consumption-related outcomes.Type:conference paper - Some of the metrics are blocked by yourconsent settings
Item type:Publication, - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Customer Inspiration: Conceptualization, Scale Development, and Validation(American Marketing Association, 2015-02-13); ; ; - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Inspire to Delight: the Effects of Customer Inspiration on Consumers' Purchase Decisions(European Marketing Academy, 2014-06-06); ; ; Bigné, EnriqueIn an affluent consumer society characterized by an abundance of products and information customers with high demands seek new inspiration and individual solutions. However customer inspiration (CI) has hardly been considered in marketing research yet. This study explores the psychological mechanisms of CI as a new concept in marketing as well as its effects on intentional and behavioral outcome variables. Findings indicate that CI can significantly influence loyalty and purchase amount. The positive loyalty effect is partially mediated by customer delight (CD) and positive affect (PA). Unplanned spending occurs as a result of a mental process leading from CI across PA and CD. Implications for retailers are discussed and directions for future research identified.Type:conference paper