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Steffen Mengel
Former Member
Last Name
Mengel
First name
Steffen
Phone
+41 71 224 7262
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Item type:Publication, Responsiveness and Efficiency in Multinational Companies : Shared Factories as an Option for Foreign Market Entries(2015-05-10); ; Based on single case study research, we propose a shared factory concept as construct for foreign market entries where one division of a multinational corporation already operates a site in the target market of a second division. The latter benefits from low initial investments, the prior from shared fixed costs.Type:presentation