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    Exploring the Impact of Founder Social Identities on Sustainable Business Model Design
    Designing sustainable business models gains increasing importance. Particularly in young firms, the founder’s social identity plays a pivotal role in shaping the creation of new ventures. Yet, founders with diverse social identities often pursue distinct goals, and there is limited understanding of how this divergence influences the design of sustainable business models. Drawing on two different founder social identities — Darwinian and Missionary founders —, we argue that founder social identities differently shape the sustainability of the business model design. In addition, we propose that entrepreneurial orientation mediates the relationship between the founder’s social identities and sustainable business model design. We collected survey data from 195 solo founders in Austria, Germany, Liechtenstein, and Switzerland to test our research model. In support of our predictions, we find that Darwinian founders are negatively, and Missionary founders are positively related to sustainable business model design. We also show that entrepreneurial orientation partially mediates the link between Missionary founders and sustainable business model design, but not for Darwinian founders. Theoretical and practical insights on how founder social identities and entrepreneurial orientation can be leveraged to support sustainable business model designs are then discussed.
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    Does the Business Model Design Reflect the Founder Identity? An Empirical Investigation
    Social identities shape founders’ social motivation, self-evaluation, and frame of reference. However, little is known about how founder social identities shape new ventures’ business model designs. This study addresses this gap by arguing and empirically testing how and why founders with different social identities systematically design different business models. Specifically, we argue that Darwinian founders design efficiency-oriented business models, Communitarians design consumer-oriented business models, and Missionaries design sustainable-oriented business models. We also establish important boundary conditions of these relationships, particularly the core founder. We will test our predictions in a sample of 1‘019 new ventures from the German-speaking part of Europe. We contribute by establishing founder social identity as an important antecedent of business model designs and by linking founder social identities to firm strategy.
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