Peter Mathias Fischer
Title
Prof. Dr.
Last Name
Fischer
First name
Peter Mathias
Email
peter.fischer@unisg.ch
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Item type:Publication, Sponsoring-Controlling: Empirische Ergebnisse offenbaren Defizite(MIM, Marken Institut München, 2013-12-01); ; Type:newspaper articleJournal:Marke 41: Das Neue Journal für MarketingIssue:6