This item is non-discoverable
Elias Johannes Barth
Former Member
Title
Dr. oec. HSG
Last Name
Barth
First name
Elias Johannes
1 results
Now showing 1 - 1 of 1
- Some of the metrics are blocked by yourconsent settings
Item type:Publication, The Dose Makes the Poison: Dynamic Pricing Strategies and
Their Influence on ConsumersTo study price dynamics of the Swiss online retail market, prices of 1,200 products from 299 retailers were observed for 50 days. The authors identified four dynamic pricing strategies, compared the price changes of pure online and cross-channel retailers and measured how dynamic pricing influences retailers’ value for money ratings.Type:journal articleJournal:Marketing Review St.GallenIssue:5