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William Heyward Hampton
Former Member
Title
Dr.
Last Name
Hampton
First name
William Heyward
Email
william.hampton@unisg.ch
Phone
+41 71 224 7708
Web Site
38 results
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Item type:Publication, Haptic Rewards: How Mobile Vibrations Shape Reward Response and Consumer ChoicePeople spend a large portion of their day interacting with vibrating mobile devices, yet how consumers psychologically respond to haptic feedback from these devices and their effect on consumer decision-making is largely unknown. Integrating recent work on human–computer interaction and reward processing, the current research examines: (1) the relationship between vibration duration and reward response, (2) to what extent rewarding vibrations influence consumer choice, (3) the process by which this effect occurs, and (4) how the effect differs compared to other forms of feedback (visual and audio). We find that mobile vibrations evoke a reward response that is distinct from other forms of feedback, which in turn boosts purchasing in online shopping environments (increased item adds and higher basket totals), and that impulsive consumers tend to be more responsive to mobile vibrations. We examine the impact of mobile vibrations on consumer decision-making in a variety of experimental settings, drawing on a diverse participant pool, leveraging both controlled experiments, and a country-wide field experiment to assess important boundary conditions. These findings have important implications for the ethical design of haptic interfaces in the marketplace and the role of mobile vibrations as a novel form of reward.Type:journal articleJournal:Journal of Consumer ResearchScopus© Citations 7 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Gray Area: How to Support Older People in Making Better Decisions(2021-08); Venkatraman, VinodType:journal articleJournal:Fox Business ReviewVolume:1Issue:1 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Voice Analytics in Business Research: Conceptual Foundations, Acoustic Feature Extraction, and Applications.(2020); ; ; ; Hoffmann, D.L.Type:journal articleIssue:121 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Substance Abuse and White Matter: Findings, Limitations, and Future of Diffusion Tensor Imaging Research(2019); - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Wired to be connected? Links between mobile technology engagement, intertemporal preference and frontostriatal white matter connectivityYouth around the world are increasingly dependent on social media and mobile smartphones. This phenomenon has generated considerable speculation regarding the impacts of extensive technology engagement on cognitive development and how these habits might be ‘rewiring’ the brains of those growing up in a heavily digital era. In an initial study conducted with healthy young adults, we utilized behavioral and self-report measures to demonstrate associations between smartphone usage habits (assessed both subjectively and objectively) and individual differences in intertemporal preference and reward sensitivity. In a follow-up neuroimaging study, we used probabilistic tractography of diffusion-weighted images to determine how these individual difference characteristics might relate to variation in white matter connectivity, focusing on two dissociable pathways—one connecting the ventral striatum (vSTR) with the ventromedial prefrontal cortex (vmPFC) and the other connecting the vSTR with the dorsolateral prefrontal cortex (dlPFC). Regression analyses revealed opposing patterns of association, with stronger vSTR–vmPFC connectivity corresponding to increased mobile technology engagement but stronger vSTR–dlPFC connectivity corresponding to decreased engagement. Taken together, the results of these two studies provide important foundational evidence for both neural and cognitive factors that can be linked to how individuals engage with mobile technology.Type:journal articleJournal:Social Cognitive and Affective NeuroscienceVolume:14Scopus© Citations 22 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Good Things for Those Who Wait: Predictive Modeling Highlights Importance of Delay Discounting for Income Attainment(2018); - Some of the metrics are blocked by yourconsent settings
Item type:Publication, White Matter Structural Connectivity and Episodic Memory in Early Childhood(2018); Riggins, T.Type:journal articleJournal:Developmental Cognitive Neuroscience - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Dissociable Frontostriatal White Matter Connectivity Underlies Reward and Motor Impulsivity(2017); - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Neural Connections Foster Social Connections: A Diffusion-Weighted Imaging Study of Social Networks(2016); - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response ModelingIn the past decade, there has been a tremendous increase in the use of neurophysiological methods to better understand marketing phenomena among academics and practitioners. However, the value of these methods in predicting advertising success remains underresearched. Using a unique experimental protocol to assess responses to 30-second television ads, the authors capture many measures of advertising effectiveness across six commonly used methods (traditional self-reports, implicit measures, eye tracking, biometrics, electroencephalography, and functional magnetic resonance imaging). These measures have been shown to reliably tap into higher-level constructs commonly used in advertising research: attention, affect, memory, and desirability. Using time- series data on sales and gross rating points, the authors attempt to relate individual-level response to television ads in the lab to the ads’ aggregate, market-level elasticities. The authors show that functional magnetic resonance imaging measures explain the most variance in advertising elasticities beyond the baseline traditional measures. Notably, activity in the ventral striatum is the strongest predictor of real-world, market-level response to advertising. The authors discuss the findings and their significant implications for theory, research, and practice.Type:journal article