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Jana Reuther
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Reuther
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Jana
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Item type:Publication, Corporate Venturing Navigator: Evaluation along case studiesIn this paper, I evaluate the self-developed Corporate Venturing Navigator (CVN) and its two artefacts, the CVN-Framework and the CVN-Cockpit, by putting the CVN under the microscope in practice. I assess the CVN with practice partners to validate the identified current problem with CV programs, the CVN phases and element characteristics and dynamics that were developed and the CVN’s usability, as well as to consider additional input. The goal is to gain further scientific insight into the creation and operation of corporate venturing with a focus on capturing and measuring value. The results reflect additional expertise in optimizing CV investments, further justifying their existence and usefulness.Type:journal article - Some of the metrics are blocked by yourconsent settings
Item type:Publication, How corporates rely on search through CVC strategies to improve performanceAlthough Corporate Venture Capital (CVC) is widely believed to drive corporate innovation, its relevance is often questioned. This study uses problemistic search to investigate whether CVC activities consistent with a firm's core business are likely to have a positive impact on the positive relationship between business strategy and firm performance. We pay particular attention to prior negative past performance. Results confirm that CVC investments aligned with a company’s core business have a positive effect, even when past performance was negative. In difficult times, the marginal effect is weaker but still positive. As soon as the business recovers, CVC activities are expected to contribute to greater corporate competitiveness as CVC activities related to the core business are compatible with a recovered business strategy.Type:journal article - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Corporate Venturing Navigator: Conceptual development(2022-06); ; ; Stöckel, AlexanderCorporate venturing (CV) has become a very important business tool for both corporations and start-ups and has received considerable research attention. However, existing studies are ambiguous and incomplete in terms of the optimal set-up, operation and termination of a CV program and the capture of value that is generated for the parent company. Based on the available research, we developed the Corporate Venturing Navigator (CVN) holding two artefacts: 1) the CVN Framework and 2) the CVN Cockpit. The results provide initial guidance on how to improve CV activities and realize their full potential with first application in practice. We highlight the contributions of the CVN in terms of theory and measurement.Type:journal article - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Corporate Venturing: Decoding Returns on InnovationIn this dissertation, I investigate the phenomenon of the raison d'être of Corporate Venturing (CV) programs that are designed to help companies maintain their positions in their business environments. I explore what (additional) value can be achieved during the CV process and develop a framework for the optimal design, implementation, and termination of a CV program. This research was driven by a lack of transparency and measurability of CV program development. Although scholars have been studying CV for decades, research findings are fragmented and sometimes contradictory as CV programs are viewed as failures or even discontinued while facing the persistent lack of understanding and unmet objectives. As a result, I contribute to literature and practice by presenting new insights into CV value extraction and a tool concept that can be used to bring CV practice to the next level thus promoting innovation in companies. The first paper provides new evidence for the existence and relevance of CV through marginal performance spillovers that are caused by CV investments into the core business of a corporation. I introduce the importance of business strategy and the idea of problemistic search to explain these spillovers. In this context, I also consider the role of past performance. I make a methodological contribution by running quantitative research with a European panel data set an area that has been rather neglected in CVC research so far. The second paper highlights the urgent need for a navigator tool that can successfully establish, execute, and terminate CV programs, as well as the urgent call for research to better evaluate such programs through created transparency and measurability. For this reason, I present a Corporate Venturing Navigator (CVN) concept, which includes the CVN-Framework and CVN-Cockpit. Contributions to the CV literature and design science research theory are made. In the third paper, the developed CVN concept is discussed, evaluated, and further enhanced for practical application. I refine and extend the elements, interdependencies, and dynamics for both artefacts, the CVN-Framework and CVN Cockpit, through case studies. Overall, I contribute to existing CV, innovation, and strategy literature by using an unprecedented data sample, applying a familiar methodological approach in a new domain, and developing and evaluating Corporate Venturing Navigator, which can be used as a guide and a measurement tool.Type:doctoral thesis