Ingrid Bauer-Hänsel

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Prof. Ph.D.
Last Name
Bauer-Hänsel
First name
Ingrid
Email
ingrid.bauer-haensel@unisg.ch
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+41 71 224 3371
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    Item type:Publication,
    Exploring Blockchain Value Creation: The Case of the Car Ecosystem
    (2019)
    Ingrid Bauer-Hänsel  
    ;
    Liudmila Zavolokina
    ;
    Leisibach, Fabian
    ;
    Gerhard Schwabe
    Blockchain is expected to create a variety of new opportunities for businesses. Yet, little is known about how companies can exploit business value from the technology. However, without a clear understanding of how, and corresponding adaption of business practices, the realization of value is doomed to failure. Hence, we contribute to this gap by analyzing and explicating the specificities of value creation from blockchain in the ecosystem of a car. In the course of an exploratory case analysis we conducted interviews and workshops with industry and blockchain experts from five diverse stakeholder groups. In brief, we provide early evidence that (1) blockchain enables value creation through: Distributed Product Innovation, Controlled Customer Intimacy and Shared Operational Efficiency. Further, (2) we derive guidelines and discuss learnings for other businesses aiming to leverage value from blockchain technology.
    Type:conference paper
    Journal:Proceedings of the 52nd Hawaii International Conference on System Sciences
    URL:https://scholarspace.manoa.hawaii.edu/items/4e88fd65-5825-4902-8543-f4baa3f5d659
    URI:https://www.alexandria.unisg.ch/handle/20.500.14171/119358