Customer Satisfaction as an Antecedent of Price Acceptance - Results of an Empirical Study
Journal
Journal of Product and Brand Management
ISSN
1061-0421
Type
journal article
Date Issued
2001
Author(s)
Abstract
The goal of this current study is to extend customer satisfaction research in two important ways. First, it attempts to demonstrate the relationship between customer satisfaction and price acceptance. Second, as Voss, Parasuraman and Grewal claim that only a small proportion of the existant satisfaction research focuses on services, we empirically analyze the relationship between customer satisfaction and price acceptance in the hotel industry. Finally, the implications of the study's findings for research into purchasing patterns and pricing policy are discussed.
Language
English
HSG Classification
not classified
Refereed
No
Publisher
Emerald Group Publishing
Publisher place
West Yorkshire, UK
Volume
10
Number
3
Start page
160
End page
169
Pages
10
Subject(s)
Division(s)
Eprints ID
2900