Moderating Loss Aversion: Loss Aversion Has Moderators, But Reports of its Death are Greatly Exaggerated

Journal
Journal of Consumer Psychology
ISSN
1057-7408
Type
journal article
Date Issued
2020-07
Author(s)
Mrkva, Kellen
;
Johnson, Eric J.
;
Gächter, Simon
;
DOI
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
Global Center for Customer Insight
Refereed
Yes
Publisher
Erlbaum
Publisher place
New York
Volume
30
Number
3
Start page
407
End page
428
Pages
22
URL
Subject(s)

business studies

Division(s)

ICI - Institute for C...

Eprints ID
260559
File(s)
Thumbnail Image

open.access

Name

jcpy.1156.pdf

Size

667.46 KB

Format

Adobe PDF

Checksum (MD5)

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