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Understanding Consumers’ Willingness to Share Personal Information: A Multinational Segmentation Analysis
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Understanding Consumers’ Willingness to Share Personal Information: A Multinational Segmentation Analysis
Type
conference paper
Author(s)
Schumacher, Christopher
Eggers, Felix
Verhoef, Peter
Maas, Peter
Language
English
Event Title
2021 AMS Virtual Conference
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/116847
Subject(s)
business studies
Division(s)
I.VW - Institute of I...
Eprints ID
264775