How Idea Creativity and Hedonic Value Influence Project Success in Crowdfunding
ISBN
978-3-00-049184-9
Type
conference paper
Date Issued
2015-03-06
Author(s)
Research Team
CCC, IWI6
Abstract
Crowdfunding has become a viable source of funding for a variety of projects during the last years. More and more music, creative and artistic but al-so entrepreneurial projects search funding through the crowd. Although first project characteristics with an impact on a project's funding success have been identified, qualitative variables within crowdfunding projects have mostly remained uncovered. With that in mind, this paper empirically examines the influence of idea creativity and hedonic value on projects' funding success. We assessed 108 projects from 20 platforms in order to measure the extent of these two dimensions. Our broad approach allowed us to compare results for the different types of crowdfunding. We find that idea creativity and hedonic value can have varying impacts on projects' funding success depending on the type of crowdfunding.
Funding(s)
Language
English
Keywords
crowdfunding; idea creativity; hedonic value; MANCOVA
CCC
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Book title
Wirtschaftsinformatik Proceedings 2015
Publisher
Universität Osnabrück
Start page
948
End page
962
Pages
15
Event Title
12th International Conference on Wirtschaftsinformatik (WI 2015)
Event Location
Osnabrück, Germany
Event Date
04.-06.03.2015
Official URL
Subject(s)
Division(s)
Eprints ID
241339
File(s)![Thumbnail Image]()
open.access
Name
JML_513.pdf
Size
1.82 MB
Format
Adobe PDF
Checksum (MD5)
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