Don't judge a book by its cover. How Big Data changes decision processes of marketing managers.

Type
conference lecture
Date Issued
2018
Author(s)
;
;
Language
English
HSG Classification
contribution to scientific community
URL
Subject(s)

social sciences

business studies

Division(s)

IMC – Institute for M...

EMBA - Executive MBA

Eprints ID
255191
File(s)
Thumbnail Image
Name

GMC_2018_Competitive Paper Presentation.pdf

Size

978.97 KB

Format

Adobe PDF

Checksum (MD5)

b4c2eab8798bae3b78b8b117ff762bb5

Thumbnail Image

open.access

Name

GMC_2018_Competitive Paper Presentation.pdf

Size

978.97 KB

Format

Adobe PDF

Checksum (MD5)

b4c2eab8798bae3b78b8b117ff762bb5