Same Same but Different: the Relationship Between Organizational Reputation and Organizational Public Value
Journal
Corporate Reputation Review
Type
journal article
Date Issued
2019-06-06
Author(s)
Abstract (De)
Organizational public value and organizational reputation are different concepts stemming from independent research tradi-tions. Nevertheless, the constructs share several similarities, which make a systematic comparison and investigation of their relationship a promising and necessary endeavor. In this paper, we compare the two constructs along seven dimensions, with special attention to the micro-level of individual psychology. Several similarities regarding strategic relevance, locus of control, measurement unit, process dynamics, and axiological nature exist. As we will see, the constructs differ signifi-cantly with respect to the basis of evaluation and their dominant logic. We draw on a recent micro-foundation of public value to elaborate on these differences and develop propositions about how the constructs are related. Public value applies a holistic basis of evaluation covering all basic values and collective frames of reference, while reputation is more adaptive. Moreover, public value follows a logic of contribution (to a collective), while reputation follows a logic of recognition (by a collective). The two constructs should not be taken as similar or used interchangeably. However, both fields can benefit from a joint theoretical basis and micro-foundation, as well as from connected research programs. Practitioners should consider both constructs in connection.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
None
Refereed
Yes
Publisher
Springer Nature
Pages
16
Subject(s)
Eprints ID
257143
File(s)![Thumbnail Image]()
Name
20190606_Meynhardt_et_al-2019-Corporate_Reputation_Review (1).pdf
Size
680.66 KB
Format
Adobe PDF
Checksum (MD5)
b388e398f4ec60d1ed26db8246eaaa40