Why Did You Betray Me, My Friend? When Selling Extended Warranty Backfires
Journal
Advances in Consumer Research
ISSN
0098-9258
Type
forthcoming
Date Issued
2014-10-24
Author(s)
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Association of Consumer Research
Publisher place
Valdosta, Ga
Number
42
Subject(s)
Division(s)
Eprints ID
235694