Airline Strategy - From Network Management to Business Models
ISBN
978-3-030-79548-1
Type
book section
Date Issued
2021-10
Author(s)
Editor(s)
Abstract (De)
The core product of all airlines is rather homogenous as in selling a seat on a flight between two airports. Therefore, the only protectable strategic resources of an airline are its brand, the customer basis and its position at a hub airport. The core of its operations is shaped by its network meaning that network management is crucial. This chapter shows the different strategies as well as their typologies including point-to-point or hub-and-and-spoke. The different strategies mainly rely on network effects and are shaped by many variables. These can also be complemented by cooperation such as alliances or codeshares. Furthermore, the application of network effects creates additional value for customers which helps differentiate business models and in turn shapes the different airlines’ concepts.
Language
English
Keywords
network
strategy
hub
customers
brand
network management
hubbing
milk can runs
point-to-point
niche
alliances
joint-venture
codeshares
network effects
economies of scale
connectivity
waves
airline business models
full-service
network carriers
regional carriers
leisure airlines
no-frills
unbundlers
boutique
connectors
HSG Classification
contribution to education
Book title
Aviation Systems - Management of the integrated Aviation Value Chain
Publisher
Springer
Volume
2
Start page
139
End page
184
Pages
45
Official URL
Subject(s)
Contact Email Address
andreas.wittmer@unisg.ch
Eprints ID
264648