Customers' Reactions to Assortment Reductions and Shelf Categorizations
Journal
Advances in Consumer Research
ISSN
0098-9258
Type
conference paper
Date Issued
2013-07-05
Author(s)
Abstract
In order to support customers in their shopping processes, retailers should take into account (1) the actual assortment size and (2) the
categorization of the shelves. We show in a field setting that both instruments simplify customers’ shopping processes. The
combination of both instruments shows the most positive outcome.
categorization of the shelves. We show in a field setting that both instruments simplify customers’ shopping processes. The
combination of both instruments shows the most positive outcome.
Language
English
HSG Classification
contribution to scientific community
Refereed
No
Book title
E - European Advances in Consumer Research
Publisher
Association for Consumer Research
Publisher place
Duluth, MN
Volume
Vol. 10
Start page
342
End page
342
Event Title
Association for Consumer Research (ACR) European Conference 2013
Event Location
Barcelona
Event Date
04.-07.07.2013
Subject(s)
Division(s)
Eprints ID
224272