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Enhancing Collaborative Ideation with Generative AI: Choosing Between Text and Image Artefacts

Type
conference contribution
Date Issued
2024
Author(s)
Felix Schakols  
;
Philipp Gordetzki  
;
Ivo Blohm  
;
Reto Hofstetter  
;
Melanie Clegg  
Language
English (United States)
Event Title
SAMS Conference 2024
Event Location
Lucerne, Switzerland
Event Date
November 1st, 2024
Official URL
https://marketing-science.ch/conference/conference-2024/
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/121158
Division(s)

IMC – Institute for M...

IWI - Institute of In...

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