Managing Disruptive Innovation through Service Systems – The Case of Crowdlending in the Banking Industry
ISBN
978-0-9966831-3-5
Type
conference paper
Date Issued
2016-12-11
Author(s)
Research Team
IWI6, CCC, Crowdsourcing
Abstract
The Internet has affected and partially radically changed the business models of traditional industries. Crowdfunding as a new concept of funding over the Internet by a large crowd has especially gained maturity. Crowdfunding offerings range from funding charitable projects or innovative gadgets to a funding alternative for start-ups or small businesses. Therefore, crowdfunding represents an innovative way to provide liquidity for illiquid markets. With regard to the banking crisis and the growing skepticism toward banks, crowdfunding is seen as a more transparent, democratic, and entertaining way of funding, which makes it highly attractive for banks. A senior innovation manager of The Bank of Switzerland (TBOS), one of Switzerland’s largest and most traditional banks, recognized the disruptive and beneficial potential of crowdlending. By facing strong resentments, he developed the idea of TBOS engaging in crowdlending by
collaborating with a start-up by bundling competencies in a service system.
collaborating with a start-up by bundling competencies in a service system.
Funding(s)
Language
English
Keywords
Crowdfunding
Crowdlending
Disruptive Innovation
Service Systems
Teaching Case
HSG Classification
contribution to education
HSG Profile Area
SoM - Business Innovation
Book title
Proceedings of the International Conference on Information Systems - Digital Innovation at the Crossroads, ICIS 2016
Publisher
Association for Information Systems
Publisher place
AIS Electronic Library (AISeL)
Event Title
37th International Conference on Information Systems (ICIS 2016)
Event Location
Dublin, Ireland
Event Date
11.-14.12.2016
Division(s)
Eprints ID
249311
File(s)![Thumbnail Image]()
Name
JML_593.pdf
Size
515.2 KB
Format
Adobe PDF
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